You'd think it would be a blow, being told by e-mail after 16 or 18 or
however many years it had been, that the Detroit News no longer
wanted your running column. That you were, effective the moment you
opened the e-mail, going to lose out on the easiest $600 or $750 a
month you ever made, writing about a sport you loved? How can that be good news? Let me tell you.
When it means no longer having to work for editors whose idea of
running iswhat the water does when the washer goes bad in the faucet,
who couldn't figure out what to do with a story if there wasn't a guy
named Tiger or Shaq somewhere in it.
Or when it means not working anymore for editors who judge a story by
racial or gender content, or age-group demographics, and not the least
by what's going on between the first word and the last. Who point-blank
tell you not to bother pitching stories involving white men because
running stories aboutwhite men doesn't help anyone's career.
If this sounds like sour grapes so far, trust me, it isn't. I've rebounded
into an actual job with Crain's Detroit Business, so the money has been
more than made up for. And I've got sensible, savvy editors in my day
job, these days.
No, it's a feeling of joy not having to worry about picking up the
DetroitNews each week and see what they've done, what crucial facts
were omitted,what errors were edited in, or, worse, that the column
hadn't run at all because they needed five Red Wing sidebars to go with
a game story and two columns.
I don't remember when the gig started. Time flies. Dates recede into the
abyss formed by brain cells gone missing. Mike O'Hara, the News' great
football writer, landed it for me. We were and are running buddies. He
had done the occasional piece on running for the News, whose editors
decided they had to have a column to compete with the weekly column
in the Free Press.
(There's an irony there, and a warning to Doug Kurtis, who does such a
nice job doing the running column for the Freep. The Gannett folks in
August sold the News to some outfit in Colorado and bought the Free
Press. Gannett is very much run top down, and the stuff Free Press folks
have so happily avoided over the years, and which drove poor minions
at the News crazy, is heading their way. Beware, Doug. And beware,
Free Press marathon.)
Anyway, the News wanted a running column. Mike didn't want to do it.
He suggested me, a former Freep sportswriter who had covered hockey
and college football and who had done free-lance running stuff for the
Freep in theearly 1980s.
Mike even told me how much to ask for: $150 a column, one column a
week, which seemed preposterously high, but they readily agreed to it.
Things were fine the first few years, but the column began to run
haphazardly. They paid me anyway, whether it ran or not, and couldn't
understand why I'd call to see what happened.
Eventually a Features Department editor asked to have the column
move to his section. He was big on health and fitness and thought sports
was wasting a resource. Ah, happiness. For four or five years, the
column ran each Friday. Often, the editors asked for a second column
on Monday.
Then, one day, alas, the Sports Department complained that it was a
sportscolumn and should run in sports and they wanted it back. They got
it, and proceeded to bury it, chop it and, usually, not run it. Here, in no
particular order, is a partial list of screwups the likes of which will no
longer cost me anger or embarrassment:
* Todd Williams, arguably the best distance runner ever to come out of
Michigan, moved to Ann Arbor from Tennessee to train with Ron
Warhurst for the 2000 Olympics. I sold sports on the idea of a special
full-length feature, instead of doing it as a column. I did the interviews
and wrote the story. Williams was here for the winter, which came and
went. By the time they ran the story, he'd moved back to Tennessee.
They ran the wrong picture with the story.
* I was paying my own way to New Orleans in the summer of 1998 for
the U.S. track and field championships. I figured it was an easy sell for
the News. I'd provide daily coverage for the sports section, they'd get
good stuff without having to pay for airfare, hotels or meals. The editor
said he'd get ripped by his publisher if he wasted money paying me to
cover such a thing. I offered to do it for free. He said it was still too much,
he didn't want that stuff in the paper every day.
* Then there was the time they asked for 18 inches on the Old Kent
RiverBank 25K in Grand Rapids, which served as the U.S.
championship and which also had a separate elite international field
and purse. And then cut 18paragraphs down to two, in the process
cutting out the names of both the U.S. and international women's
winners.
* Or the time they said they didn't want anything on Crim. Too far away,
they said-- that coming from Gannettites who probably couldn't locate
Flint on a map, had no idea it was just a little over an hour up the
freeway, and that if by some chance they ever found themselves in Flint
they'd see a Detroit News box on every corner.
I got a copy of the Sunday Flint Journal, delivered it to the News
publisher on Monday, and asked him in a note how such an important
event in Flint could be so meaningless in Detroit, and what did he think
a Flint reader would think who bought the Sunday News and couldn't
find a story?
On Tuesday the sports editor called and asked if I could file something
for Wednesday. For an event that happened Saturday? Sorry, Charlie, I
think I'llpass.
It got so I pitched my good sports stuff to features. When I got early word
that Sheila Taormina, a gold-medal swimmer in Atlanta in 1996, was
training for the triathlon with an eye on Sydney in 2000, I didn't pitch it to
sports, I pitched it to features, and they ran it big with great art. The sad
thing, no one in sports even objected. They didn't think it was a sports
story. They probably wondered why features was running such crap.
Same when Jim Ramsey came out of retirement in his 90s to run a final
Freep marathon in honor of his beloved wife of 70 years, Julia, who had
just died. I didn't pitch it to sports. I pitched it to features, and it ran with
anincredible shot of Jim training on Belle Isle as the sun rose over the
Detroit River.
His marathon a few weeks later was, and is, the best moment in Freep
marathon history.
That's not to say there weren't funny/ pathetic moments outside the
Sports Department. Two years ago I pitched the health and fitness
section on a piece on getting ready for your first 5K, and that I'd key it
around a Marathon 101 class that Running Fit taught. The News had
very specific marching orders when itcame to what they wanted covered
in the health and fitness section.
I, honest to God, Scout's honor, had been told by an editor there once
that there was a hierarchy of importance when pitching a story about a
particular person. Best was one with a black woman, next one with a
black man, then a white woman. If it was keyed around a white man,
forget it, it wasn't astory. They didn't want it.
So they told me they'd like the piece as long it had a black person,
preferably a women. I called Running Fit owner Randy Step, who said
there was a black woman in the class. I went out, took a photographer,
shot photos, did the interviews, wrote the story. And got a call a few days
later.
Oops, the rules had changed. Now, cover stories for the section had to
include people in the 19-34 demographic, too. Did I have anyone? No,
Ididn't. How old is the black woman? Early 40s. Oops, can't run the
story.
I called Randy back. Turned out in the previous class there had been a
young couple, of an age that qualified the story for publication. He gave
me their number, I interviewed them, new photos were taken and the
story eventually ran.
It gets better. A few years ago I was training the marathon fund-raising
team for the American Diabetes Association and we were heading to
Kona, Hawaii, to run the marathon there in late June, a day or two away
from the summer solstice.
I pitched the health and fitness editor on a story keyed around this
group of rookie marathoners. If they-- largely overweight, until recently,
sedentary, many of them diabetics-- could survive the 140-degree
surface temperature of the black lava fields of Kona, with the sun directly
overhead, then the average reader could survive running in Detroit. I'd
find out what our rookies had done beforehand to prepare for the heat
and what they did during the race. I'd even run the event myself with a
camera and shoot lots of photos of the group and the terrain.
Upon my return to Michigan, I got an e-mail. Another oops. Forgot to
mention, said the editor, we're going to "mainstream" this story. Beware
when Gannett editors use quotation-marked words or phrases. OK, I
asked warily, what's "mainstreamed"? There had to be a black person
in the group, said the editor. Was there? Uh, don't you think the time to
tell me that was before I left for Kona, back when I was pitching the
story? (I was sand-bagging. We had a black woman among our 24 or so
fund-raisers, and, bonus, she was no younger than 19 and no older than
34.)
Just as the editor thought she'd have to kill the story, I allowed that there
was in fact a black woman, and I even had a photo of her at the finish
line.I wrote the story and they loved it and they even loved my photos.
But, uh, there were a couple problems, said the editor. Her bosses had
decided that marathon runners were too fit to be in the health and fitness
section. They were really targeting unfit and unhealthy people. But not to
worry, features wanted it and they'd move it there, which was cool
because that meant more space.
Problem No. 2: Do any of the fund-raisers meet to run? They wanted to
send out a staff photographer to shoot some portrait shots during a
workout. Posed running shots and close-ups. Sure, I said. Every
Sunday, in Hines Park. Uh, does the black woman run? Sure. Great,
we'll send a photographer this Sunday. Uh, that's not going to work.
Why? Well, she runs most Sundays, rain or shine, but she didn't come
back from Kona. She's an engineer at GM and GM is sending her to
Australia in the fall for a five-year assignment, and she's off in Sydney
scouting out houses and apartments and buying a car.
When's she coming back? In three weeks. So, they waited three
weeks, and when she got back she didn't want to run the next Sunday
because she had other commitments. "There are plenty of others, right?"
she asked. But none of them black, I had to sheepishly explain.
Worried about me losing out on a story and the Diabetes Association
losing out on publicity, she changed her plans and ran. The
photographer got his close-up, they ran the story and a shot of her
drinking Gatorade, and I eventually got paid.
The story ran in August. A story to tell folks how they could prepare to
run in the heat got held for the entire month of July so they could run the
right shade of close-up.
So, sour grapes I'm no longer making easy money? Nope. Turned out it
wasn't that easy. Life is-- especially when you get to 57-- too short. MR